Posts Tagged Online Advertising

Pros and Cons of Online Advertising and Traditional Advertising

To promote their products or a services, businesses used to take help of traditional advertising such as TV, print, radio, etc., (though some businesses are still preferring traditional advertising). But in the current business scenario businesses are switching to online advertising (banner ads, display ads, pop-up ads, sponsored search ads, etc) to attract target customers.

Digital or online advertising is getting more popular and its market is growing fast… Continue reading

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Interactive Advertising Bureau (IAB) Report on Internet Advertising Revenue

What is IAB?
Interactive Advertising Bureau (IAB) is an organization established in 1996 and is headquartered in New York, USA. This organization legally supports Internet advertising companies, conducts research every year and sets up standards to the Internet advertising industries.

According to IAB, in the year 2011 the half yearly revenue from Internet marketing was $14.9 billion and annual revenue in 2011 was $31.7 billion. This shows that the… Continue reading

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Boom in Election Ads in 2012

Barack Obama and Romney campaigns in the US presidential elections almost spent a combined $1 billion on advertising. The festival held every two years once on advertising that follows presidential and midterm elections reached a real crescendo this year.

By some estimates total outlay ends up closer to $6 bn including congressional campaigns and other election- season spending. According to the Wesleyan Media Project, more than a million television… Continue reading

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IAB Estimates Global Online Ad Revenues to Reach $106 billion by 2016

Advertising online is an advanced and effective form of encouraging the customers to purchase specific brand products. Various forms of online advertising including banner ads, social networking advertising, e-mail marketing, blogs, etc. have seen a well-noted growth these days. Throughout the world, the number of internet users have been increasing and hence, the perspective to online advertising developed. This is an advantage for the companies to rise their online ad… Continue reading

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97% of French Internet Users View Online Display Ads

The most recent trend of online advertising is most helpful for the growth of businesses throughout the world. Online advertising includes the use of Internet to provide marketing messages thereby attracting the customers. The customers are not restricted to a single location and are spread worldwide.

Online advertising can include anything like text or display advertisements. It has been found that online display advertisements have more effect on consumers… Continue reading

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Usage Statistics of Online Advertisement for Marketers

Accorad server pricesding to IAB, the internet marketing revenue in the first-Quarter of 2011 was $7.3 billion and it is record hit level compared to 2010. It shows the year-over-year increase and the importance of digital marketing and advertisement. It represents 23% increase compared to last year. The Jupiter research, find that the online spending will reach $70 billion between 2007… Continue reading

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UK SMB’s Online Advertising in Q2 2010: Webvisible Report

The WebVisible report of State of Small Business Online Advertising second quarter of 2010 examines the trends among WebVisible’s U.S. advertisers from Q2 2009 through Q2 2010. There is also an inclusion of analysis of data from more than 10,000 advertisers in the UK in this report.

Findings of the WebVisible report:

  • There is a decrease in average UK advertiser spending
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