Posts Tagged Online Marketing

Basics of Email Marketing

Ad serverEmail marketing is a form of direct marketing in which a promoter or advertising firm does marketing by directly approaching a potential customer through emails. This method of online marketing engages the promoter and customer directly. Hence exact feedback of the customer can be gathered and sales can be closed if the customer is interested. Email marketing helps in attending… Continue reading

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97% of French Internet Users View Online Display Ads

The most recent trend of online advertising is most helpful for the growth of businesses throughout the world. Online advertising includes the use of Internet to provide marketing messages thereby attracting the customers. The customers are not restricted to a single location and are spread worldwide.

Online advertising can include anything like text or display advertisements. It has been found that online display advertisements have more effect on consumers… Continue reading

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Social Media Use and Its Importance for SMBs in the U.S.

Social media is the best solution for marketing for small and medium sized businesses (SMBs) in the U.S. A study entitled “Engaging Small Business Decision Makers Through Social Media” was conducted by Business.com. The study included information gained by surveying 1,771 small businesses having less than 100 employees.

The study revealed that about 67% of the small businesses used webinars and podcasts as the most popular… Continue reading

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How to Get High Rankings on Search Engine Results Page

The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

There are two main factors that influence your website in search engine rankings. They are on-page factors… Continue reading

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Role of Internet Marketing In Automotive Industry

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry

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Google PageRank vs Alexa Traffic Rank

PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance.

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2… Continue reading

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UK SMB’s Online Advertising in Q2 2010: Webvisible Report

The WebVisible report of State of Small Business Online Advertising second quarter of 2010 examines the trends among WebVisible’s U.S. advertisers from Q2 2009 through Q2 2010. There is also an inclusion of analysis of data from more than 10,000 advertisers in the UK in this report.

Findings of the WebVisible report:

  • There is a decrease in average UK advertiser spending
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Small Businesses are Investing in E-mail marketing

AWeber Communications are leading providers of web-based e-mail marketing software for small businesses gave a report of more than 2,500 small businesses regarding e-mail marketing and social media marketing efforts by a survey.

Around 70 percent of small business marketers are using some sort of social media tactics in their business. More than 77 percent of the small business owners think that social media and e-mail… Continue reading

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SMB Online Ad spending Grew Up 160 Percent From Q2 2009

According to a new study conducted by WebVisible which is an Irvine-based online marketing firm, 159% or more was spent by small businesses onadserver Internet advertising in the second quarter when compared to the same time last year.

According to figures from WebVisible quarterly report, $2,231 was spent by average small business advertisers. They spent on search… Continue reading

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UK companies to cut off ad spending In Q2 2010 : Bellwether Report

According to the latest Bellwether survey, recovery of the advertising market in UK influenced cutting budgets by marketers in the second quarter of 2010, fearing of a ‘double dip.’

IPA publishes Bellwether report annually. It is considered as a key measure of the advertising and health of the marketing industry. During the first three months of 2010, there was a dramatic increase in UK marketing budgets… Continue reading

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