Posts Tagged Marketing and Advertising

Why Small Businesses Need to Outsource Their PPC Campaign

Outsourcing PPC campaign to a professional provider is a good decision taken by small businesses. As it gives high end service to the investment you have made. There are many benefit of outsourcing PPC campaign and most importantly you can focus on your core business activities. Following are the benefits of outsourcing your PPC campaigns.

Cost-effective: If you are planning to do this campaign by yourself then you need… Continue reading

Share

,

No Comments

Pros and Cons of Online Advertising and Traditional Advertising

To promote their products or a services, businesses used to take help of traditional advertising such as TV, print, radio, etc., (though some businesses are still preferring traditional advertising). But in the current business scenario businesses are switching to online advertising (banner ads, display ads, pop-up ads, sponsored search ads, etc) to attract target customers.

Digital or online advertising is getting more popular and its market is growing fast… Continue reading

Share

, ,

No Comments

Interactive Advertising Bureau (IAB) Report on Internet Advertising Revenue

What is IAB?
Interactive Advertising Bureau (IAB) is an organization established in 1996 and is headquartered in New York, USA. This organization legally supports Internet advertising companies, conducts research every year and sets up standards to the Internet advertising industries.

According to IAB, in the year 2011 the half yearly revenue from Internet marketing was $14.9 billion and annual revenue in 2011 was $31.7 billion. This shows that the… Continue reading

Share

,

No Comments

Mobiles Accounted for 10% Search Ad Clicks in US in March 2011

With an advancement in technology, the trends of advertising are also becoming advanced. Compared to the conventional tools of advertising, Internet advertising has become the most effective for any business organization these days. However, usage of Internet through mobile devices also has promoted the growth of online advertising.

As per the data of Performics, a search agency, there has been an increasing trend of online advertisements… Continue reading

Share

,

No Comments

Social Media Use and Its Importance for SMBs in the U.S.

Social media is the best solution for marketing for small and medium sized businesses (SMBs) in the U.S. A study entitled “Engaging Small Business Decision Makers Through Social Media” was conducted by Business.com. The study included information gained by surveying 1,771 small businesses having less than 100 employees.

The study revealed that about 67% of the small businesses used webinars and podcasts as the most popular… Continue reading

Share

, ,

No Comments

Lack of Information – Reason for Vague Online Presence of SMBs

Most of the SMBs find web marketing a costly affair. This is due to the confusion over cost involved for owning a business website. It is the responsibility of the Web Hosting Industry to be clear with the real price and values of being online such as service, reliability and quality, for small business owners.

As per the survey reports released by 1&1 Internet, Inc..84% of… Continue reading

Share

, ,

No Comments

How to Get High Rankings on Search Engine Results Page

The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

There are two main factors that influence your website in search engine rankings. They are on-page factors… Continue reading

Share

,

No Comments

Role of Internet Marketing In Automotive Industry

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry

Share

,

No Comments

Google PageRank vs Alexa Traffic Rank

PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance.

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2… Continue reading

Share

,

No Comments

UK SMB’s Online Advertising in Q2 2010: Webvisible Report

The WebVisible report of State of Small Business Online Advertising second quarter of 2010 examines the trends among WebVisible’s U.S. advertisers from Q2 2009 through Q2 2010. There is also an inclusion of analysis of data from more than 10,000 advertisers in the UK in this report.

Findings of the WebVisible report:

  • There is a decrease in average UK advertiser spending
Share

, , ,

No Comments