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Boom in Election Ads in 2012

Barack Obama and Romney campaigns in the US presidential elections almost spent a combined $1 billion on advertising. The festival held every two years once on advertising that follows presidential and midterm elections reached a real crescendo this year.

By some estimates total outlay ends up closer to $6 bn including congressional campaigns and other election- season spending. According to the Wesleyan Media Project, more than a million television… Continue reading

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