The most recent trend of online advertising is most helpful for the growth of businesses throughout the world. Online advertising includes the use of Internet to provide marketing messages thereby attracting the customers. The customers are not restricted to a single location and are spread worldwide. 

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Europe has been an early adopter of Internet and as the Internet technology has advanced the  European nations have adopted the latest technologies. France is well known for its technological advancements.  Even with Internet the citizens of France have adopted well to using Internet for their day to day life activities.

Online advertising can include anything like text or display advertisements. It has been found that online display advertisements have more effect on consumers than any others. As stated by Comscore, it was found that 97% of the Internet uses of France were exposed to 55 billion online display advertisements in April 2011.

Among them, 15.7 billion were served the online display ads on social networking sites. It constituted 82% of all people who were exposed to the display advertisements in April 2011. Such a large number of online display ads were served to the French public.  Not suprisingly, the largest share of online display advertisements were viewed through social networking sites (29%).  Social networking has been very popular in France like almost all other countries.

ad servingThe share of online display views by services was found to be 12.7%. It was followed by portals (12.1%), entertainment (7.8%), sports (4.1%), directories or resources (3.6%), and news or information (3.3%).

The share of online display advertisement views by other publisher categories like games, community and retail was found to be 3%, 2.9% and 2.7% respectively. This data was as per the comscore Ad metrix which included online display ad views by Internet users of France above 15 years of age. With the increasing trend of online display advertising and also the rise in number of persons viewing the ads, the businesses are found to be more successful in terms of marketing.

By MND A01