Usage Statistics of Online Advertisement for Marketers


According to IAB, the internet marketing revenue in the first-Quarter of 2011 was $7.3 billion and it is record hit level compared to 2010. It shows the year-over-year increase and the importance of digital marketing and advertisement. It represents 23% increase compared to last year. The Jupiter research, find that the online spending will reach $70 billion between 2007 to 2012. The internet marketing is changing at fast pace and new ways of communications are arising between the people.

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Key Statistics of Internet Marketing:

Video Advertisement: The people are spending more time on the online watching video content and internet radio. The internet viewing market share is growing day by day by reaching out to $25.8 billion, exceeding the first time print advertisement which is estimated to be $22.8 billion.

According to eMarketer, in 2011 there are 68.2% of US internet users, around 158.1 million people watching video content on internet every month. And it will increase up to 76% of internet users by 2015 which is around 195.5 million people. The online video advertisement spending will increase to 1.97 billion to $5.71 billion.

With this encouraging trend in Internet marketing, all businesses must consider opting for Internet marketing.

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