While the entire world, in recent times, has seen a boom in internet usage, video-watching is indeed the most popular activity for internet consumers. Undoubtedly, videos have become the best choice for content consumption. Video contents have more influencing storytelling power.
Our brain processes visuals 60, 000 times faster than text; this is one of the prime reasons why videos are more compelling and popular than text content. If interpreted correctly, videos exhibit more information in a short amount of time. Apart from consuming visual content and gaining maximum information, viewers save a lot of time watching a video instead of reading text.
Video watching is the most preferred online activity
As per the statistics, 2020 witnessed a spike in online video consumption. 96% of consumers increased their video content consumption, and 9 out of 10 consumers showed more interest to watch more videos from different brands and businesses. As of 2022, it is predicted that an average person spends 100 minutes a day watching videos online.
A robust content marketing strategy is indispensable for any company and video content is irreplaceable for turning the strategy successful. Several studies have shown that internet consumers prefer video content to text. Online video content is getting increasingly integrated into the daily lives of internet consumers.
Studies show, every week, 78% of people watch online videos, and 55% watch videos every day. Moreover, 54% of people want to see more video content from a business or brand they support. Given the fact that more people show interest in watching videos, 72% of customers opine that learning about a product or service is more convincing through a video. 84% of consumers suggest that they have got convinced to buy a product or service after watching a video of the brand.
Reasons why video contents are more popular than text
Undeniably, a picture says a thousand words. As videos are multiple still pictures combined, they become more impressive, attractive, and engaging. As per the new trends, businesses of all sizes are more inclined towards using videos to promote their brand value. With time, more creative styles have evolved for creating videos with more interactive features.
With more people remaining online all the time, video has become an essential part of an effective marketing strategy than ever. There are numerous advantages of video content in comparison to written content.
Videos have the power to evoke strong emotions that encourage viewers to like, comment and share. As per a statistic report, videos get shared 1200% more than text and image combined content.
Video has proven to be a powerful SEO tool too. Different brands use video content to make it to the top of search result pages. Over 70% of marketers claim that video contents produce more conversions when compared to other types of content. Even 86% of marketers claim that video helped them increase website traffic. Moreover, videos also help in generating leads.
It is practically not possible for a reader to retain all the information read on a website without going back to the page again. However, it is different from a video story. Studies reveal that videos improve brand recall as viewers can retain 95% of video content. Videos are more enduring than text content. This is one of the crucial reasons behind the growing popularity of videos.
Given the fact that videos evoke strong emotions, it also motivates to take action. Videos with call-to-action generate 380% more clicks than other options. So, including CTA at the end of a video can work miraculously for the brands, be it to sign up for a newsletter, avail services, or share the video.