Increase in the sales of the new launches is on hike in India. Along with the Indian companies, many international companies are finding Indian market as the best market for marketing.

Ford started its operations in the year 1995 in India. Many types of cars were manufactured. Ford, the auto manufacturer, wants to expand the market in India by launching eight new vehicles by the end of 2015. This is a serious attempt to expand their Indian market. Because of the early success of Ford’s Figo, they want to increase their market by providing the consumers with many advantages. Ford was appreciated because of offering fuel efficient, high quality and fun-to-drive and safest vehicles to the Indian Consumers. So, they are planning to increase the market by maintaining the above standards.

Figo was introduced by Ford in March in India. Within the period of 25 weeks more than 30,000 units of Ford Figo subcompact were sold. By increasing the new launches, the challenges for the suppliers increased. In general, Ford produces 200,000 cars every year at Chennai.

The average annual rate of growth in the sales of India is around 17% over the past five years. Manufacturing operations, supply chain, dealerships and employees all will get affected by the introduction of the eight vehicles within five years in India.