Demographic group means parents with children are most interested in receiving the mobile advertising, according to the mobile marketing survey. Study said that this group is interested to receive the alerts from brands. Adults in households with children want to take the part in the marketing promotions such as coupon, discounts and daily deals.

Ad server softwareSuch group is interested to get alerts regarding new products, sales or promotions form their merchants, stores or restaurants. 32 percent of the parents who have older children showed more interest in this mobile marketing. Only 25 percent of adults who do not have children showed interest in this marketing. 36 percent of the young children were interested to use online coupon. When compared then women with men, then 28 percent of the women who have the age between 35 to 54 showed interest, but 22 percent of the men showed interest in mobile marketing, means women users of mobile marketing are higher men.

According to study, One-third of Americans’ decision was impacted by the mobile marketing service. Mobile programs impacted their decision to purchase in physical retail locations.

So according to study, many adults showed more interest in this type of mobile marketing and their decisions were impacted by this mobile marketing.

By MND A01