India’s biggest car making company Tata Motors is facing sales failure from their small car ‘Nano’. Tata Nano failed to reach their sales target. Tata Nano sales for July month was dipped to 3260 units. This is the biggest fall down in sales growth by 64%, when compared to July 2010 sales with 9000 units. Tata motors reduced their production of small cars up to 31 percent during the last two months.

Tata motors is launching new plans for small car users, they are providing zero down payment offer for Nano car consumers. They are offering many finance schemes and discounts for attracting the consumers, besides offering the exchange offer too.

Tata motors were offering 4 year warranty or 60,000 kilometers warranty. They are attracting the customers with Rs.99 for each month plan. Tata Nano is following the new strong strategies for attracting the consumers. The current capacity of production of Nano is 10,000 units per month and they are planning to increase this up to 2.75lakh units per year. Up coming Nano cars comes with some technical developments, new Nano comes with 5 speed manual transmission engine, with electric power steering, better interior and with 100cc engine. They are hoping that within a short period Tata Nano will get its sales growth.