The following are essential principles for the good web; it may help you in improving the performance of your website and also to achieve the objectives. These principles are not only essential but also important to make your website a powerful marketing tool.
Padding means the text should not touch any other thing line borders, images, tables or other text. It is the spacing between the text and other elements. White spacing refers to the space on the page, it will give the contrast to the page and also balance and proportion to the page. The more white space on page will make to seem more elegant and upmarket.

Navigation:
The poor navigation will give frustration to viewers/users when they are surfing your website, if they don’t find where to go and where they are in. Therefore, it is not a good site, so prevent and come out of that situation; the navigation should be done simpler and easy to use. They should be in a position to answer the both questions where they are and where they have to go?

Typography:
Here the text is the most common thing in the design, so choose the text which is right tool for your job, because different fonts give different style to web design. Make sure that the text size is consistent and large enough to read and it can be proportioned so that it can be stand out appropriately by headings and sub-headings. The line length should not be too long, so make them small columns of text which makes much better.

The text color should be good in appearance to make it easy to read. The paragraphs should be good and should be followed by the left alignment but not the justified because it may look good by edges of the page but it won’t look good for eyes.

Usability:
To improve your website usability is to understand the mindset of the targeted market customers. That is, you need to understand the expectations and the needs of the customers/users who visit the website. And you should able to make your website as easy as possible to make users to use easily and get what they want.

Consistency:
It refers to making everything match; it is also one of the important principles in creating a website. Sizes of heading, font choices, spacing, button choices, coloring, illustration style, photo choices, design elements, etc. everything should be themed to make your web design coherent in the same page and across pages. Keeping your design consistency is professional.