Western Europeans love online shopping since they feel ease and comfort during shopping. Since it 24/7 service and offers to choose cheap and best products – it has widely impacted their shopping format.

Last year, customers of western European countries spent 12% more in online shopping. According to a new report of Forrester Research, in 2009 western European shopper spent 68 billion euros for online shopping and they predicted that it will be continued for next five years. Hence in 2015 compound annual growth rate of 11% will be noticed.

They also stated that consumers will continue to do online purchasing as they are profited a lot by using this channel. In European countries online purchasing has become main stream for shopping for both men and women.

According to Western Europeans research, 39% begin their research online while purchase consideration and more than one third use mixed features of online and offline channels during the shopping process. Apart from this 57% says that online deal is better whereas 46% shoppers research their products online regularly.

Hence, by 2014 nearly 50% will shop online, online shoppers will increase from 141 million to 190 million and Average annual online spend will increase from 657 euros per year to 817 euros. This prediction is assumed by forester but it could be possible if this trend goes like this only.