Is Voice Technology in Vehicles the Quality Killer?

Initial Quality Study(SM) (IQS) released that, according to the J.D power and Associates 2012 U.S. since 2009, vehicle manufacturers has been showing improvement as well as they are producing higher-quality vehicles than ever before.

J.D. Power & Associates conducted a consumer survey and reported that the overall quality of new automobiles has improved even though still there are some complaints about voice technology such as usage of complicated on board audio, entertainment and navigation systems.

According to Michelle Krebs, an auto industry analyst of, the owners who purchased vehicles in 2012 reported 5% fewer problems than in the last year’s survey and also he said that industry is paying more attention to latent problem areas.

However cars and trucks have never been built better but there are no disappointments with audio, entertainment and navigation device-features on new vehicles. This is big achievement in 2012 J.D. Power and Associates Initial Quality Study. For the first time, complaints about these features outstripped those about engines and transmissions as the top category. The primary problem is beef: voice recognition devices not understanding commands.

Some factories installed hands-free communication devices but they are the “most-often-reported problem in the industry.”

Sometimes ”Voice will be recognized by these devices to alert the vehicle owners and these can be difficult to use at 80 mph” says Power’s vice president of global automotive.

This study made by Power is a wake-up call to all automakers betting heavily on voice recognition technology to allow motorists to keep their hands on the wheel and their eyes on the road, saying, voice technology can be sometimes lead to distraction of a person’s attention from driving.

Some executives admit that motorists tend to reject voice technology if it does not work properly the first or second time. Perhaps the vehicle’s cabin is too noisy, or the motorist has not memorized the proper commands, or the system has so many features that the user is confused.


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