Today many businesses sell their products or services via their company’s websites because an increasing number of people are turning to the Internet to obtain or to get information about anything from the businesses.

It is, therefore, necessary for any business to put build a good website. However, today’s businesses can survive and succeed only when they provide crucial information regularly to the customers. A successful enterprise depends on the website accessibility, reliability and credibility of the website. Otherwise your enterprise vanishes.

Businesses use website monitoring to keep their sites always live and responding. Website monitoring is the process of testing and verifying that end-users can interact with a website or web-application. Monitoring your website allows you to access details of how your website is being used and by whom. By interpreting your statistics, you can change and improve your website to better meet the goal of your website. Monitoring your website can also help you understand the source of your visitors, helping you refine your strategies to increase the number of visitors and improve search engine optimization (SEO).

Monitoring is essential to ensure that a website is available to users and downtime is minimized because users will get frustrated and stop working on the websites or an application which are not reliable and takes more time to download. Monitoring covers many things that an application needs to function, such as network connectivity, domain name system records, database connectivity, bandwidth, and computer resources like free RAM, CPU load, disk space, events, etc. The metrics measured by this are response time and availability, but consistency and reliability metrics are gaining popularity.

Performance monitoring tools used in web monitoring send out alerts or warnings when pages or parts of a website malfunction. These alerts help the webmaster correct issues faster. Even Website Security monitoring is also used to verify that a domain (and web site) is not only responding properly, but has not been hacked, blacklisted or hijacked.