According to the latest Bellwether survey, recovery of the advertising market in UK influenced cutting budgets by marketers in the second quarter of 2010, fearing of a ‘double dip.’<\/p>\n
IPA publishes Bellwether report annually. It is considered as a key measure of the advertising and health of the marketing industry. During the first three months of 2010, there was a dramatic increase in UK marketing budgets. Long after the recession for the first time, many UK companies raised marketing budgets than made cutbacks.<\/p>\n
The first three months of 2010 was an increase in expenditure on digital activity such as banner advertising\/display or search engine marketing. It was the only trend which sustained. Though a lower rate than in the past 3 quarters, almost all the companies in the report showed hike in internet marketing expenditure.<\/p>\n
20% of companies said that they have cut their annual advertising budget between April and the end of the June, though, only 15% said that they increased their expenditure during this period across the sector. According to the report, there is positive sentiment among the marketing industry has dropped to its lowest for a year. Only a quarter of the respondents were negative about their company’s financial prospects.<\/p>\n
Even though TV, press and radio suffered very low downward budgetary revisions in the second quarter, internet marketing remained strong. This might not be long lasting, as their may be a change in the third quarter. There will no longer events like world cup to boost the ad expenditure.<\/p>\n
As per the report, the companies feel less need to offer price discounts because of the third fastest downgrade on the sales promotion sector in the Bellwether survey’s history.<\/p>\n","protected":false},"excerpt":{"rendered":"
According to the latest Bellwether survey, recovery of the advertising market in UK influenced cutting budgets by marketers in the second quarter of 2010, fearing of a ‘double dip.’ IPA publishes Bellwether report annually. It is considered as a key measure of the advertising and health of the marketing industry. During the first three months […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[61],"class_list":["post-257","post","type-post","status-publish","format-standard","hentry","category-business","tag-online-marketing"],"_links":{"self":[{"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":1,"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":258,"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/posts\/257\/revisions\/258"}],"wp:attachment":[{"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/major-new-developments.com\/major-new\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}